Sorry, what did you say you do?

You know exactly what we mean right? That awkward moment when someone tells you what they do, you zone out and start thinking about what you’re going to have for dinner and by the time they’ve finished talking you have no idea what their job is, if they’re going to be useful, or even if you should continue having a conversation with them. As people who understand the importance of dinner, we understand how you can end up in that situation, a lot, so we thought we’d lay it all bare on our little corner of the internet, thus avoiding confusion or any awkward situations later.

So what we do…well, it’s all on the tin. We live and breathe our customer’s brands so that we think like them, talk like them, and even walk like them. When we say we’re integrated we honestly mean that. An integrated agency that can handle everything you need, and an agency that integrates with you. Think of it as a metamorphosis where we become you, but in a less creepy way.

And what we really mean by that is, we don’t want to be this add-on thing stuck to one of your departments that comes along for a while and helps you do stuff, but ultimately gets under everyone’s feet and is a bit of a nuisance. We want to dive into businesses and live as if they were our own. Especially in the world of retail when the physical experience of the customer is so important.

A few years ago we started working with Sony Retail and the first thing our Managing Director Nick did was go to the nearest Sony shop and ask for a job in the store for a week. He promised to clean toilets, stock shelves, stand on the door and do anything that would get him in there to understand exactly how Sony’s customers interacted with the brand. That way, we could craft campaigns and adverts that actually brought people to the point of sale.

That’s what we mean by dive in to your brand. Working with the Happy Egg Company meant we visited farms and spent time with hens and farmers and all the people that make that company what it is. We even mucked out stalls.

Working with Morrisons we’ve visited tons of stores, taking our creative teams into the supermarkets for briefing meetings so that everyone is immersed in the brand and the experience. We even spent time in the freezer isle, which as anyone knows is the coldest place on earth apparently.

Our point is, we work with huge retail names like Birds Eye, McVities, Sony, Morrisons and loads more, but we never work from our ivory tower pretending to know things. We go into the shops and get our hands dirty. We roll up our sleeves and touch, poke, prod and play with brands so that we can come up with better solutions, faster.

So whether we’re shoveling chicken crap, or shivering in the freezer isle, we’re doing everything we can to live and breathe all that you are. That’s essentially what we do.

But who the hell are you?

That’s a great question. A website is all good and well, but it’s full of big words and fancy layouts, all to entice you to fall in love with us. And really, how different are they from EVERY OTHER WEBSITE out there, and can you really get to know someone over a website? We think it’s a little tricky, and so we created this space. We’ve called it a ‘blog’ for the sake of ease, but you could also call it, ‘that little corner of the internet that’s full of really useful, interesting things you need, scattered with heaps of our chat, inside thoughts and anything we can do to help you, the real heroes, through the crazy world of retail and advertising.’ Apparently that wouldn’t fit in the button, or some other nonsense, so blog it is.

We also wanted to make a space where we could have conversations with you, you could talk to us, and we could all get to know each other. Preferably we’d do this over drinks and peanuts (never forget the nuts), but since we’re all scattered all over the country, we thought this could be our virtual pub instead.

Nowadays agencies seem to be these far away creatures that no one really understands or has access to, and sometimes you don’t want a big ad strategy with bells and whistles and every trinket you could imagine, sometimes you just want to have a bit of a chat over a pint. That’s what this corner of the internet is for, although we’re absolutely, unequivocally not against going out and having an actual real life drink, if you fancy it.

We’ve been off the internet for a little while redesigning our new website (adding big words and fancy layouts obviously), so we also wanted to reintroduce ourselves. It’s like when you go to one of those incredibly boring networking events and everyone introduces themselves, and about five minutes later you’ve forgotten everyone’s name, what they do and what company they come from.

You’ll have guessed by now that we’re Live & Breathe. We’re a creative agency and a home for ideas, solutions and daring plans. Retail is our sweet spot and we’ve been working within the space for over 28 years, so needless to say, we know a thing or two.

We’re Considered Mavericks, which means we think like Mavericks, always pushing boundaries and innovating, but we do it through considered solutions. Our creativity is not just for the sake of it. It is to achieve points of sale, ROI, increase profit and attract customers. We’re not just playing around here; we’re playing with creativity in order to create results for you and your brand.

That’s basically what we do. It’s that simple. We do it well, have heaps of fun while doing it, and we’re fiercely competitive. We live and breathe your brand as if it was our own, and never ever believe in half measures. Not for a drink, and definitely not for our work.