DIXONS CARPHONE

DRIVING CUSTOMER ENGAGEMENT ACROSS AN IMPRESSIVE STORE PORTFOLIO

As Dixons Carphone’s lead retail agency, our role is to design inspiring in-store retail displays
that encourage shopper interaction and drive product sales in-store across Curry’s PC
World, Carphone Warehouse and Dixons Travel.

From one off pop-up product launches to multi-store seasonal campaigns, we create,
produce and install disruptive POS that delivers results…

Currys PC World World Cup TV Promotion
– Installed into 47 stores across the UK.
– Delivered an increase in TV sales of 41% year-on-year.
– Shortlisted for the Best POP/POS campaign in the 2018 Creative Retail Awards

Carphone Warehouse Huawei P20 Pro Launch Activation
– Single pop-up installation into Westfield Shopping Centre.
– Delivered a 3% uplift in footfall, with a total sales uplift of 1.8%.

Currys PC World Christmas Gifts
– Installed into 68 stores across the UK
– Delivered an increase in product sales by an average of 369%*
*Versus stores without the front of store display.