Kärcher


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TELLING MORE BUYABLE BRAND STORIES

Karcher are cleaning experts. Across Europe their comms sell a pristine clean dream. Research told us cynical UK audiences didn’t buy into this perfect image, so they weren’t selling hard enough.

Our ‘show me the messy’ strategy, drove multi-channel content and store messages that celebrated real homes and lives. Making the brand message more buyable, when coupled with smarter use of data.