Womenswear Launch 2017


As Morrisons’ in-store clothing label, Nutmeg had built its brand on cute photography, a playful voice and thoughtful design details – such as big zips for little hands to grab a hold of.

In short, an identity that would now need translating as we prepared to launch Nutmeg’s first ever womenswear fashion collection.

How we lived and breathed it

We met with heaps of photographers. We studied endless colour swatches. We took hundreds of model test shots in the office. And in the end, we created a fresh new, contemporary image for the brand. One that worked seamlessly for both womenswear and kidswear alike.

The results

We recently launched for SS17 – from out of home communications to in store POS. Initial feedback has been great, and we’ll be back here with results soon.

  • Client: Morrisons
  • Tasks: Develop a creative concept that aimed to inspire and excite shoppers