The Happy Egg Company


REDEFINING THE CATEGORY, AGAIN

Happy Eggs changed the egg game when they launched. Putting hen welfare at the heart of the category narrative. 8 years on, welfare has become the category norm.

We had to re-define the benefits of free range and re-assert the Happy Egg point of difference. Our approach was disarmingly simple, showing that happier hens lay tastier eggs & are worth paying more for.