VISIONARY Supercharging Carlsberg’s eCommerce strategy
To unlock eCommerce growth potential for Carlsberg Group, Live & Breathe designed a fully integrated eCommerce ecosystem across every brand portfolio. The winning digital commerce platform brought the Carlsberg brand to life through clear guidance and easy-to-locate assets. In total, Carlsberg's new eCommerce capability strengthened their online marketing principles and digital path-to-purchase.
Live & Breathe has helped us at Carlsberg truly uplift how we leverage digital touchpoints and the ever nuanced paths-to-purchase in eCommerce. Merging a great team, close collaboration and unique strategic and creative capabilities, we could not have chosen a better partner for this.
Global Digital Marketing Manager